Loving something enough to sacrifice for it is easy.
We can help you create a private memoir,
in your voice, to share with the people who know you best, and who would like to know you more.
It’s not an ego project. It’s an offering of love for a family that wants to capture as much of your “spiritual DNA” as it can.
"The truth is, I didn't see anything of myself in my father, and I don't think he saw anything of himself in me. We were like strangers who knew each other very well."
-Daniel Weaver, Big Fish
We will create an apologia.
The word apologia (which sounds like apple-OH-jee-ah) comes from the same root as apologetics and apology, but the meaning is different.
Apologetics focus on defense, like someone defending faith or facing charges in a court of law.
An apology, in our world, is the confession of wrong-doing, and a request for forgiveness.
AN APOLOGIA IS SOMEWHERE IN BETWEEN, and the focus isn’t on right or wrong, but on motivation.
Why did Mom choose a life of so many sacrifices for her art?
What inspired Dad to pour so much of himself into his construction company?
What makes faith so important to one set of parents, and education the preoccupation of another?
There are rational reasons behind every apologia. But beyond the rational and familiar we find all sorts of motivations built around passion, fear, desire, vows, and stories both sweet and heartbreaking that few people explore deeply, let alone share effectively with their families.
There's a recipe for pre-launch and achieving Amazon bestseller status, and the recipe makes good sense for books intended to increase visibility or generate leads. There are other routes to market when you're focused on social or industry impact. We work with your to determine how you want to measure success with your platform, and then we pull the right levers to get you there.
Better Use of Time
It'll take a few conversations, a couple rounds of review, and space for dreaming.
Skill and Process
All you have to know is what you want to end up with. Leave the rest of it to us.
Take Your Story Further
Done well, your story new layers of relationship and shared legacy.
Go Deeper, Get More
You will be invited, safely, to see what and who you love better than you ever have before.
Invitation and Impact
What inspires you will inspire others – if you can share your story well.
Get it Finished
Most clients call with at least one draft started. Let's finish yours.